Digital Twin System for Fashion Industry

Digital Twin System for Fashion Supply Chain

Transforming product traceability with IoT-enabled digital identities

A Europe-based fashion and branding leader partnered with GoBrilliantTech to build an end-to-end digital twin platform that assigns unique digital identities to every product, enabling real-time traceability across the global supply chain.

Client Profile

A leading European organization in the fashion and branding industry, managing complex supply chains across multiple continents with a focus on sustainability and compliance.

The Challenge

The client faced significant obstacles in maintaining transparency and efficiency across their global supply chain:

Limited Product Visibility: Manual vendor coordination and scattered telemetry data made it difficult to track products across manufacturing, logistics, and retail stages.
Delayed Product Recalls: Inefficient tracking systems resulted in prolonged recall times, increasing risk and potential compliance penalties.
Sustainability Reporting Gaps: Lack of centralized data prevented accurate and timely sustainability reporting, critical for regulatory compliance.
Vendor Onboarding Complexity: Time-consuming manual processes for onboarding new vendors slowed down supply chain expansion.

Our Solution

GoBrilliantTech designed and developed a comprehensive Digital Twin platform that revolutionized how the client manages their supply chain:

Platform Architecture

The solution assigns a unique digital identity to every product using QR/NFC technology, creating a digital twin that aggregates real-time telemetry across the entire product lifecycle.

Key Features Implemented

Device Telemetry Ingestion: Real-time data collection from manufacturing equipment, logistics sensors, and retail systems
Asset Lifecycle Management: Complete tracking from production through end-of-life, with automated status updates
Role-Based Access Control: Secure, granular permissions for different stakeholders across the supply chain
Automated Sustainability Dashboards: Live reporting on environmental metrics, carbon footprint, and compliance status
QR/NFC Integration: Easy product identification and tracking through mobile scanning
Vendor Portal: Streamlined onboarding and integration for supply chain partners

Implementation Approach

Conducted discovery workshops to identify critical data sources and recall workflows
Designed scalable data models for per-product digital identities
Built robust ingestion pipelines for manufacturing and logistics telemetry
Created intuitive dashboards for sustainability and compliance teams
Deployed on Azure cloud infrastructure with comprehensive monitoring and alerts

Technology Stack

.NET Core backend, React frontend, Azure IoT Hub for device management, Azure Cosmos DB for scalable storage, Azure Functions for serverless processing, and Power BI for advanced analytics.

         Results & Impact
        40% Reduction in Product Recall Time: Faster identification and tracking of affected products across the supply chain
60% Decrease in Vendor Onboarding Time: Automated processes significantly accelerated partner integration
Centralized Traceability: Complete visibility from manufacturing through retail, with real-time status updates
Live Sustainability Reports: Automated, accurate reporting across the global supply chain for regulatory compliance
Enhanced Brand Protection: Improved ability to identify and address counterfeit products

      

Key Highlights

Seamless integration with existing ERP and manufacturing systems
Scalable architecture supporting millions of product digital twins
Real-time data processing with sub-second latency for critical alerts
Comprehensive audit trail for compliance and quality assurance
Mobile-first design enabling field operations and retail staff access

"GoBrilliantTech delivered exceptional results with speed, quality, and innovation. Their digital twin solution transformed our supply chain visibility and sustainability reporting capabilities."

— Supply Chain Director, Leading Fashion Organization

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