B2B E-commerce Portal for Food Distribution

Modernizing wholesale operations with ERP-integrated digital commerce

A leading food distribution company partnered with Go Brilliant to build a scalable, modern B2B e-commerce portal serving over 1,500 distributors with real-time inventory, dynamic pricing, and streamlined bulk ordering.

Client Profile

A prominent organization in the food distribution industry, managing wholesale operations for over 1,500 active distributors across multiple regions with complex pricing structures and inventory requirements.

The Challenge

The client's existing order management system created significant inefficiencies for both distributors and internal teams:

Manual Order Entry: Distributors relied on phone calls, faxes, or emails, requiring internal staff to manually enter orders into the ERP system
Static Product Catalogs: Printed or PDF catalogs quickly became outdated, leading to pricing discrepancies and order errors
Delayed Order Updates: Distributors lacked real-time visibility into order status, inventory availability, and delivery schedules
Complex Pricing Logic: Customer-specific pricing, volume discounts, and promotions were difficult to manage and communicate
Limited Self-Service: Distributors couldn't access order history, invoices, or account information without contacting customer service

Our Solution

Go Brilliant built a responsive, ERP-integrated B2B e-commerce portal optimized for high-volume wholesale operations:

Platform Features

Customer-Specific Catalogs: Dynamic product displays based on distributor relationships, contracts, and purchasing history
Real-Time Pricing: Automatic calculation of customer-specific pricing, volume discounts, and promotional offers
Bulk Ordering Workflows: CSV upload, quick re-order from history, and template-based ordering for recurring purchases
Live Inventory Sync: Real-time product availability directly from ERP system with accurate stock levels
Order Tracking: Complete visibility from order placement through delivery with automated notifications
Account Management: Self-service access to invoices, order history, and account statements

Implementation Approach

Conducted workshops with distributors and sales teams to understand ordering workflows and pain points
Designed secure REST APIs for bidirectional ERP integration with real-time data synchronization
Built intuitive ordering interface optimized for both desktop and mobile devices
Implemented asynchronous order processing with retry mechanisms for reliability
Performed extensive load testing to ensure system could handle peak transaction volumes

Technology Stack

.NET Core backend APIs, Angular responsive frontend, REST APIs for ERP integration, and custom ERP Connectors for seamless data exchange.

         Results & Impact
        70% Reduction in Manual Order Entry: Distributors now place orders directly through the portal, eliminating manual data entry
Significant Improvement in Order Accuracy: Real-time pricing and inventory data virtually eliminated order errors
Faster Order Processing: Automated order flow from placement to ERP reduced processing time dramatically
Enhanced Customer Satisfaction: Distributors praised the streamlined self-service capabilities and real-time visibility
Increased Order Volume: Easier ordering process led to increased transaction frequency and order size

      

Key Highlights

Seamless ERP integration maintaining data integrity across systems
Responsive design optimized for both office and mobile ordering scenarios
High-performance architecture supporting concurrent access by hundreds of distributors
Secure authentication and role-based access control for multi-user accounts
Comprehensive analytics providing insights into ordering patterns and customer behavior

"Go Brilliant delivered exceptional results with speed, quality, and innovation. The B2B portal has transformed how we work with our distributors and significantly improved operational efficiency."

— Operations Director, Food Distribution Company

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